Outdoor advertising, or out of home advertising, refers to advertising that consumers are exposed to outside of their homes and offline.

Far from just large billboards, you see adorning the freeway, outdoor advertising is everywhere and has the ability to reach consumers in a more impactful way.
Consumers are unable to bypass stand-alone, outdoor visual ads like that can bypass television commercials, radio ads, or social media ads.
Unlike social media advertisements, outdoor advertising rarely ever suffers from market saturation. Market saturation refers to the callousness people develop toward marketing efforts that they are continually bombarded with too frequently.

Additionally, outdoor advertising is more affordable than ever.
Once a luxury of large companies and corporations, outdoor advertising is now something sole practitioners and small business owners can harness to drive up their brand awareness, sales and clientele.

Here are six different types of outdoor advertising and how you can use them to effectively market your business and brand.